ATTENTION DADS OVER 35: 
Stop Wasting Time and Money on Shortcuts, Fad Diets, and Anything That Promises Instant Results and Get Back To The Basics. 

Here's How..
You’re tired. You’re stressed. You’re overweight.
How do I know this? I used to be YOU!
How many times have you tried a program, diet, or supplement thinking it would be a shortcut to losing weight? Tens of millions of people do it every year and the fitness industry is chock full of marketers just looking to make an easy buck off of your insecurities and emotional pain points. 

I hate that about this industry; an industry I love and am committed to making a better place. 

Getting lean, strong, and fit isn't going to happen overnight, especially if you've spent the last 20+ years sitting on your ass, eating the typical American diet, and rarely exercising.

Yes, it takes time, hard work, commitment, and a set of healthy habits, but this is your life we're talking about. You only get one shot and if you're spending it being anything less than your best, you're doing yourself and your family a HUGE disservice. 

So fucking fix it..

It's not that hard, I promise you. I'm 47 and keep myself pretty fit. And I don't live in the gym, plan my days around my meals, or follow an ultra restrictive approach to eating. 

I'm a business owner, father of two daughters, and regular dude. I just follow the basics of good health and wellness, take pride in my body and fitness level, and stay incredibly consistent with it. 

I'll be honest, the "basics" of fitness aren't sexy. It's actually pretty boring to talk about and if I told you I had away for you to drop 20 pounds off your belly in 30 days, you'd probably be more inclined to buy this program. 

But that's bullshit and there isn't a program on Earth that will give you those results (while keeping you healthy). 

We've been conditioned to think that fast results are not only possible, but easy to get. Just plunk down $29.99 for this amazing "hack" and off you go. Um...no. 

You want to look damn sexy for your wife? You want to stop being the fat ass at the pool? You want to get back into the shape you were in college? You want to be a better role model for your kids? You want to be strong, lean and jacked? 

Work for it. There is no other way!

All of these things are possible and at any age, they really are. You just need to figure out why you want to do it, commit to it, and then bust your ass getting after it. 

If your heart has starting beating faster in your chest as you read this and you've felt a slight spark of fire deep inside, that's a good thing. Very good. 

That means you have hope. Too many middle aged dads have given up and accepted their lives as they are. No drive. No passion. No real interest in anything that they don't already have. 

But that's not you.. 

I know that some of these things may seem like just a wish at this point because you've given up on yourself or you're full of excuses like:
  • I don't have time
  • I don't have money for a gym
  • I don't know where to start
  • I can't control my eating
  • I don't know how or what to eat to be healthy
Yes, these ARE excuses but I know exactly how you feel because I was there.
The good news is that you are in control of what happens from this moment forward. The bad news is that you waited this long to start.
 
Let me explain why. But first, some introductions...
This is me, Steve Roy, owner of FitDadNation.com, and a regular dad who has committed himself to staying active and healthy. For me and for my kids.

And at 47 years old, I'm leaner, more energetic, and fitter than I've been in two decades and at 35 I had a total "dad bod"! 
But it wasn't always like this!
I'm a busy father of two young daughters and have the same time constraints, stresses, and obligations as you. I just figured out how to make it all work and keep fitness as a priority.
All I did was decide enough was enough.
It was just a few short years ago and I was stressed, out of shape, newly divorced and let’s just say this: aside from my two beautiful daughters, everything else in my life pretty much sucked. 

I looked terrible, felt even worse, and hated the direction my life was headed in..
  
So I changed. And I started with the area that I believe can be the catalyst to everything else: fitness.
Sounds easy right?
Well, not exactly… which is why I’m here to help. 

And when I say help, I don’t just mean make you look great (which is exactly what I’ll do!). 

That’s just the beginning. 

I truly believe what I have to teach, share, and offer is a total transformation, inside and out. By getting your body in shape, everything else will naturally improve as well.

And this isn't just some pitch for yet another useless fitness program that you'll never use; this is something specifically designed for men over 35 who are dealing with the struggles and stresses that come with having a family, financial obligations, never enough time, and slowly declining hormone levels..

If you take a moment to read this letter, you might find yourself ready to take action and reap the benefits like:
How many times have you tried a program, diet, or supplement thinking it would be a shortcut to losing weight or getting fit? 

Tens of millions of people do it every year and the fitness industry is chock full of marketers just looking to make an easy buck off of your insecurities and emotional pain points.

I hate that about this industry; an industry I love and am committed to making a better place.

Getting lean, strong, and fit isn't going to happen overnight, especially if you've spent the last 20+ years sitting on your ass, eating the typical American diet, and rarely exercising.

Yes, it takes time, hard work, commitment, and a set of healthy habits, but this is your life we're talking about. 

You only get one shot and if you're spending it being anything less than your best, you're doing yourself and your family a HUGE disservice.

So fucking fix it..

It's not that hard, I promise you. I'm 47 and keep myself pretty fit. And I don't live in the gym, plan my days around my meals, or follow an ultra restrictive approach to eating.

I'm a business owner, father of two daughters, and regular dude. I just follow the basics of good health and wellness, take pride in my body and fitness level, and stay incredibly consistent with it.

I'll be honest, the "basics" of fitness aren't sexy. It's actually pretty boring to talk about and if I told you I had a way for you to drop 20 pounds off your belly in 30 days, you'd probably be more inclined to buy this program.

But that's bullshit and there isn't a program on Earth that will give you those results (while keeping you healthy).

We've been conditioned to think that fast results are not only possible, but easy to get. Just plunk down $29.99 for this amazing "hack" and off you go. 

Um...no.

You want to look damn sexy for your wife? 

You want to stop being the fat ass at the pool? 

You want to get back into the shape you were in college? 

You want to be a better role model for your kids? 

You want to be strong, lean and jacked?

Work for it. There is no other way!

All of these things are possible and at any age, they really are. You just need to figure out why you want to do it, commit to it, and then bust your ass getting after it.

If your heart has starting beating faster in your chest as you read this and you've felt a slight spark of fire deep inside, that's a good thing. 

Very good.

That means you have hope. Too many middle aged dads have given up and accepted their lives as they are. No drive. No passion. No real interest in anything that they don't already have.

But that's not you.. 
If you're wondering why you should listen to me, I'm a fitness coach and have been for the last 22 years but more importantly, I'm a dad who had the "dad bod" for far too long and am now committed to staying active and healthy.

For me and for my kids.

And at 47 years old, I'm leaner, more energetic, and fitter than I've been in two decades.


But it wasn't always like this.
I'm a busy father of two young daughters and have the same time constraints, stresses, and obligations as you.

I just figured out how to make it all work and make fitness as a priority.

All I did was decide enough was enough.
It was just a few short years ago, I was stressed, out of shape, newly divorced and let’s just say this: aside from my two beautiful daughters, everything else in my life pretty much sucked. 

I looked terrible, felt even worse, and hated the direction my life was headed in..
  
So I changed.

And I started with the area that I believe can be the catalyst to everything else: fitness.

Sounds easy right.
Well, not exactly… which is why I’m here to help. 

And when I say help, I don’t just mean make you look great, although that doesn't hurt at all.

That’s just the beginning. 

I truly believe what I have to teach, because of my personal and professional experience, is a total transformation, inside and out.

By getting your body in shape, everything else will naturally improve as well.
  • ​Your confidence will grow
  • ​Your energy will skyrocket
  • ​You will be more attractive to the opposite sex (yes, even your wife!)
  • ​You will FEEL healthier inside and out
  • ​Your mind will sharpen
  • ​Your confidence will grow
  • ​Your mind will sharpen
  • ​You will FEEL healthier inside and out
These benefits are awesome! But I want to quickly remind you again… 

I didn’t figure this stuff out overnight. It’s been a long road. 

Yes, I’ve been a certified personal trainer for 22 years, but even though I was helping other dads feel and look great again, somewhere along the way, I forgot about myself 

Until I woke up one morning, looked in the mirror and said, WTF! I was now one of the dads I had been helping all these years!

Even though I was the teacher, I was a hypocrite in many ways. Sometimes the truth is hard.
If you’re approaching middle age, this is what you’re probably facing:
  • A big belly (aka "beer belly") or excess fat around your midsection...
  • Soft and weak muscles, or flabby arms and legs...
  • Extra fat around your pecs and upper torso (aka "moobs" or "man-boobs")...
  • Sleeping problems...
  • Fatigue, low energy levels, or lack of stamina...
  • Libido (sex drive) or erection problems...
  • Depression, anxiety, or high stress levels...
  • Lack of confidence...
  • Lack of "sexiness" or attractiveness…
This can all be summed up in two words:
These benefits are awesome! But I want to quickly remind you again… 

I didn’t figure this stuff out overnight. It’s been a long road. 

Yes, I’ve been a certified personal trainer for two decades, but even though I was helping other dads feel and look great again, somewhere along the way, I forgot about myself 

Until I woke up one morning, looked in the mirror and said, WTF! I was now one of the dads I had been helping all these years!

Even though I was the teacher, I was a hypocrite in many ways. 

Sometimes the truth is hard.

If you’re approaching middle age, this is what you’re facing:

  • A big belly (aka "beer belly") or excess fat around your midsection...
  • Soft and weak muscles, or flabby arms and legs...
  • Extra fat around your pecs and upper torso (aka "moobs" or "man-boobs")...
  • Fatigue, low energy levels, or lack of stamina...
  • Libido (sex drive) or erection problems...
  • Depression, anxiety, or high stress levels...
  • Lack of confidence...
  • Lack of "sexiness" or attractiveness…
  • An overall decline in your health or well-being!
Dad Bod.
And The Dad Bod Sucks. 
I don’t have to tell you that, you already know.  
So this is what we’re going to do…

Just like my realization a couple years ago, you’re going to be completely honest with yourself and we’re going to help you make a change.
 
We're going to get back to basics and focus on the most important aspects of getting fit and healthy for you as a dad over 35.    
  • Strength and conditioning training (training smart AND hard) 
  • Eating like you actually care about your body (eat well without giving up all the foods you enjoy)
  • More and better sleep (this is absolutely critical)
  •  Dedicated mobility work (i.e.injury prevention)
  •  Hormone optimization (boost your naturally declining testosterone levels)
  •  Stress reduction (and I know you have a lot!)
But it doesn't have to be like this.

Seriously.

So this is what we’re going to do…

Just like my realization a couple years ago, you’re going to be completely honest with yourself and we’re going to help you make a change.

It's a program I designed to help you start new healthier habits, get you consistent with exercise, and clean up your diet.  

And it’s specifically designed for busy dads over 35 who are dealing with all of the stresses that come along with having a family, career, financial obligations, time restrictions....and those ever declining testosterone levels..

THE FIT DAD BLUEPRINT
SHRED FAT. BUILD MUSCLE. FEEL GREAT.
90 DAY TRANSFORMATION PROGRAM
SHRED FAT. BUILD MUSCLE. FEEL GREAT.
90 DAY TRANSFORMATION PROGRAM
It’s a 90 Day Program that will change your life for the better. 

It’s designed to keep you from feeling sick and lousy all the time, wishing you had more energy to do stuff with your kids. 

It’s designed to get rid of the spare tire, the love handles, and those dreaded "man boobs".

It’s designed to give you permanent and lasting change!
It’s a 90 Day Program that will change your life for the better. 

If you’re still reading at this point… take it as a sign.

PLEASE TAKE A HARD LOOK AT THIS BLUEPRINT!
It’s designed to keep you from feeling sick and lousy all the time and wishing you had more energy to do stuff with your kids. 

It’s designed to get rid of the spare tire and love handles that never seem to go away.

It’s designed to give you permanent and lasting change, not just a quick fix.
I joined Steve's program in February and I can say from experience that this is the best thing I could have done to get in shape and stick to it for once. 

At almost 39 years old, I'm in better shape than when I was 25 and have lost 33 pounds since starting! 

My whole quality of life has changed, I feel better, look better, and I'm not depressed and miserable anymore. For me, this was literally life changing! 

Just wanted to say thanks. It was exactly what I needed! " - Chad B
Here's What You'll
Find After You join
Here's What's included
6 VIDEO MODULES + STEP BY STEP DOWNLOADABLE GUIDES

A complete 90 Day strength and conditioning workout program (with video demonstrations and downloadable step-by-step guides for every exercise) that is designed to burn fat, add lean muscle and re-boot your “old dad” metabolism! 

This will walk you step-by step from pudgy dad to fit dad in a matter of weeks.
TRAVEL FRIENDLY - NO GYM OR EQUIPMENT REQUIRED
For the business traveling dad, I’ve included a complete strength and conditioning workout for those who have no access to a gym or equipment!
TRACKING & ACCOUNTABILITY WORKSHEETS
Weekly “action” worksheets to provide easy tracking and accountability. A great way to stay focused and also allow me to tweak and personalize your plan as needed.
PRIVATE FACEBOOK GROUP
Access to the Fit Dad Blueprint private Facebook Group where you can connect, inspire, and hold other dads accountable on your journey together.

PERSONAL FITNESS COACH
And last but not least, access to me as your fitness coach. I'm always just an email away to answer your questions about your program.

"Steve makes your diet and workouts easy to follow and provides great information as to why it works. 

I started this program 6 weeks ago weighing 220 lbs. and feeling overweight and out of shape. I am now down to 203 lbs. and feeling much better. " - Chad H
"Steve makes the Primal Diet and workouts easy to follow and provides great information as to why it works. 

I started this program 6 weeks ago weighing 220 lbs. and feeling overweight and out of shape. I am now down to 203 lbs. and feeling much better.- Chad H
 
 Whether you're new to fitness or have been training already, you can start immediately and get to work. You'll also receive 3 guides on eating a Primal based diet, which has helped me keep my body fat in the low teens and healthier than I've been in years. 
100% RISK FREE
This program is completely guaranteed. I’m not here to take any unsatisfied customers money. I’m here to make a difference in your life (hence the incredible price for everyone) 

Since there’s no risk, I’ll see you on the other side!
Keep in mind that the Fit Dad Nation is a community and I’m not here just to sell you something and say, “see ya later!” I’m here to help you improve yourlife.
"I started Steve’s 30 Day challenge and decided it might be what gets me out of the rut I was in and boy was I right! After 30 days of logging my meals and following the workouts Steve gave me, I lost 24 pounds and dropped several pants and shirt sizes! 

Now, after almost 3 weeks into his Blueprint program, I have lost 11 more pounds and am feeling great!" - Chris Z
No matter where you are in life and regardless of your fitness level, this blueprint will take you to the next level. 


100% RISK FREE
This program is completely guaranteed. I’m not here to take any unsatisfied customers money. I’m here to make a difference in your life (hence the incredible price for everyone) 

Since there’s no risk, I’ll see you on the other side!
"I started Steve’s 30 Day challenge and decided it might be what gets me out of the rut I was in and boy was I right! After 30 days of logging my meals and following the workouts Steve gave me, I lost 24 pounds and dropped several pants and shirt sizes! 

Now, after almost 3 weeks into his Blueprint program, I have lost 11 more pounds and am feeling great!- Chris Z
Get THE FIT DAD BLUEPRINT!
Let's crush it!
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